The Cocina District logo is a perfectly geometric pattern that is confined into a square. It can be used as a repeating pattern (as seen below) for design details within the space, printed materials, web, etc.
Every tangible item at Cocina Distrito was thoughtfully designed to reduce clutter, focus on content, and still keep it light and playful.
A product knowledge booklet was created in order to train all employees on every dish, its preparation and ingredients.
The website features a repeating video montage on the background of the main header, online reservation options, menus, newsletter, social media accounts and more.
We played with multiple ideas for the monument signage that was visible from the main street. Although it broke from the logo lock up, we ultimately landed on the last option.
In designing the outfits for staff, we even detailed it down to the enamel pins we would create for everyone to wear.
One of the unique aspects of this project was creatively directing the interior design. From furniture to plant life, to creating one-off paintings that resonated with the aesthetic of the space.