Several years ago, the City of Downey began to experience a “rebirth”. What was once a sleepy town, began to emerge as a destination city in Southeast Los Angeles. City officials reached out to my team and I to propose a plan to capture the city’s momentum – and so Discover Downey was born.
Discover Downey is a community development initiative that highlights the city’s unique places to live, work and play through effective design & marketing platforms. The city’s new identity has manifested itself through infrastructure, events, social media, and more.