Estevan Studio
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MADE: A Career Initiative

MADE is Downey Unified School District's career building initiative. Formally known as ROP, then CTE, we were tasked with building a brand identity that reflected today's advancements in technology and the requirements that are necessary to better prepare students for those careers. Through its updated visual identity and messaging, MADE was able to create everlasting partnerships to ultimately benefit the students that participated in the program.