Stay Gallery kept a tight "brand umbrella" to properly designate visual identity assets to the individual subprograms and initiatives that it operated.
Every detail of Stay Gallery was not only donated by local organizations and community members, but designed according to how every inch of the space was envisioned to be used.
The Stay Gallery Collection became a local sensation with our seasonal limited releases of clothing.
The first step we took in implementing the brand was with city staff stationery materials. This was a long process that required an internal committee to make the the final design decisions.
We realized that the most effective way to distribute a new brand identity that an entire community could fall in love with was through citywide events. We utilized large format and regular print advertising and social media to spread the word.
2016 marked the City of Downey's 60 years of incorporation as an official city within Los Angeles County. It served as an amazing opportunity for event advertising and the chance to recount the city's history through social media and print campaigns.
The final step in implementing the brand was through the city's infrastructure. Already experiencing extremely positive feedback from community members, we collaborated with city engineers and contractors to design bicycle racks, bus stops, an extensive pole banner program, and hand painted utility boxes.
One of the biggest challenges we faced was the distribution and proper usage of the new brand amongst 800+ very excited teachers, staff and administrators. We avoided the possibility of the new brand being botched by providing a district website that housed all of the logos, fonts, colors, and guidelines available for download. You can view the website here: dusd.net/brand
Waiter and food illustrations by Matthew Ward.