A forward-thinking creative studio.
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Discover Downey

Several years ago, the City of Downey began to experience a “rebirth”. What was once a sleepy town, began to emerge as a destination city in Southeast Los Angeles. City officials reached out to my team and I to propose a plan to capture the city’s momentum – and so Discover Downey was born.

Discover Downey is a community development initiative that highlights the city’s unique places to live, work and play through effective design & marketing platforms. The city’s new identity has manifested itself through infrastructure, events, social media, and more.

Services
identity design, print design, stationery design, infrastructure design, web development, social media management, photography, videography, copywriting

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When we introduced the new brand, we created a video that captured the spirit of our hometown, and most importantly, it was meant to show the direction and approach that Downey would be taking towards its new efforts to revive the community spirit.

 The first step we took in implementing the brand was with city staff stationery materials. This was a long process that required an internal committee to make the the final design decisions.

The first step we took in implementing the brand was with city staff stationery materials. This was a long process that required an internal committee to make the the final design decisions.

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 We realized that the most effective way to distribute a new brand identity that an entire community could fall in love with was through citywide events. We utilized large format and regular print advertising and social media to spread the word.

We realized that the most effective way to distribute a new brand identity that an entire community could fall in love with was through citywide events. We utilized large format and regular print advertising and social media to spread the word.

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 2016 marked the City of Downey's 60 years of incorporation as an official city within Los Angeles County. It served as an amazing opportunity for event advertising and the chance to recount the city's history through social media and print campaigns.

2016 marked the City of Downey's 60 years of incorporation as an official city within Los Angeles County. It served as an amazing opportunity for event advertising and the chance to recount the city's history through social media and print campaigns.

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 The final step in implementing the brand was through the city's infrastructure. Already experiencing extremely positive feedback from community members, we collaborated with city engineers and contractors to design bicycle racks, bus stops, an extensive pole banner program, and hand painted utility boxes.

The final step in implementing the brand was through the city's infrastructure. Already experiencing extremely positive feedback from community members, we collaborated with city engineers and contractors to design bicycle racks, bus stops, an extensive pole banner program, and hand painted utility boxes.

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