When we introduced the new brand, we created a video that captured the spirit of our hometown, and most importantly, it was meant to show the direction and approach that Downey would be taking towards its new efforts to revive the community spirit.
The first step we took in implementing the brand was with city staff stationery materials. This was a long process that required an internal committee to make the the final design decisions.
We realized that the most effective way to distribute a new brand identity that an entire community could fall in love with was through citywide events. We utilized large format and regular print advertising and social media to spread the word.
2016 marked the City of Downey's 60 years of incorporation as an official city within Los Angeles County. It served as an amazing opportunity for event advertising and the chance to recount the city's history through social media and print campaigns.
The final step in implementing the brand was through the city's infrastructure. Already experiencing extremely positive feedback from community members, we collaborated with city engineers and contractors to design bicycle racks, bus stops, an extensive pole banner program, and hand painted utility boxes.