HEAVYSET
Brand Development, Visual Identity Design, Apparel Design, Marketing, Print, Stationery Design, Website, Email & Newsletter Design, Photography & Videography
All Bad, Never Good. Heavyset was a streetwear brand inspired by hip hop, skate and punk culture. As co-founder and creative director, we made a significant impact in the streetwear world with our approach between 2012-2014. We garnered a small, but global cult-like following due to our ominous and dark themed photography and video work. We approached each piece we created as a standalone “artwork”, and added details to our garments in areas that were often overlooked.
SS13
HEAVYSET Spring/Summer 2013 Collection – Promotional Video
SS12
![TRAILER: HEAVYSET SS12](https://images.squarespace-cdn.com/content/v1/5dcdac503b3f244885d5d699/1704685119721-PB3M7L2BFC3FHLMX7SFN/image-asset.jpeg)
![HEAVYSET SS12](https://images.squarespace-cdn.com/content/v1/5dcdac503b3f244885d5d699/1704685091487-H9GM5XWCVFBZLUDQ8737/image-asset.jpeg)
Social Media countdown to release
ENDO x HEAVYSET fully cycling kit
Limited Sticker & Pin Pack